Empowering an African community with a zero-budget website redesign that attracted $20K+ funding

Background

The He Rose Community Ministries website redesign was a project I undertook as a volunteer through UX Rescue. The organization sought to improve its online presence to better align with its mission and values, thereby increasing engagement and support from donors and volunteers.

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Problem

During initial discussions with our stakeholders, we uncovered the main challenge: restoring donor trust and genuinely conveying the NGO's mission to receive funds. The existing website failed to communicate effectively, leading to diminished trust and engagement from the potential donors and volunteers.

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Opportunity

The redesign presented an opportunity to:

• Enhance the clarity and authenticity of the NGO's mission.
• Rebuild trust with existing and potential donors.
• Create a user-friendly and engaging online presence.

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Impact Metrics

The website's relaunch heralded a new era of hope and trust, drawing immediate and impactful results:

• Over $20k in donations within the first month.
• Addition of two volunteers from zero in one month to enhance team capacity.