Academic ProjectProduct Design

Levity: Revolutionizing footwear with AI-driven scans to recommend the best running shoes

Levity app mockup showing an AI-driven foot scan and personalized running shoe recommendations
My Role
Brand Strategist, Product Designer, Visual Designer
Service
Product Design
Timeline
3 Months
Team
Priyam Shah, Anurag Bhavsar

Revolutionizing your run

With running being one of the most popular forms of exercise, many runners struggle with ill-fitting shoes that lead to discomfort and injuries. Despite the variety of running shoes available, finding the perfect fit remains a challenge.

The lack of personalized shoe recommendations hinders runners from achieving their best performance and maintaining foot health. Standard shoe sizes and designs fail to address the unique foot anatomy and running styles of individuals, resulting in poor fit and potential injuries.

There lies a huge opportunity to revolutionize the running experience by providing personalized shoe recommendations. By leveraging advanced technology and foot insights, Levity aims to enhance comfort, prevent injuries, and boost performance for every runner.

Levity walk-through of the next gen run tech video thumbnail
Moodboard exploring Levity's visual direction
Logo iterations explored for the Levity brand
Typeface selection for the Levity brand system
Branding applied across the Levity identity system
How-might-we questions that shaped the design direction
Levity app splash screen
AI-driven gait scan flow used to recommend the best running shoes
Interface blueprints for the Levity scanning experience
A sneak-peak of Levity's marketing website: Running, re-invented - full scrolling page showing brand partners, product photography, and the fit-scan flow
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