Series A · Compliance AIBrand Identity · Marketing Design
Hadrius: Building a Brand for Agentic Compliance Infrastructure
Project overview
Hadrius, a Series A compliance AI startup in New York, had no brand system. Its ads ran on generic stock photos, and every touchpoint looked like a different company.
Working as the sole designer, Anurag built Hadrius’s first design system and took it everywhere: paid ads, the website, launches, events, merch, and sales collateral, all the way up to the Nasdaq Tower in Times Square for the Series A.
70%lower cost-per-click on Google Ads, and 45% lower on LinkedIn
27%increase in demo requests, from 110 in April to a record 140 in July
25demo requests in 12 days from the ebook, our top-performing content asset
